Healthcare

  Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by   Greystone   in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when social media has been a viable market strategy for much longer? Part of the reason was a lack of understanding about what social media is and how it integrated with current healthcare marketing efforts. Another part was a fear of how it affects patient privacy and compliance with regulatio...

  When it comes to marketing, the healthcare industry tends to lag behind others. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that decide how many healthcare organizations market their products, it can be scary. How do you adapt to changing marketing trends in such a heavily regulated industry? However, reaching and engaging with today’s tech-savvy patients and physicians means digital marketing is no longer optional for organizations in the healthcare space. It's a necessity. → Download Now: Free Marketing Plan Template For instance, over 90% of healthcare patients source online reviews when looking for providers and professionals, so it's a good idea for healthcare industry participants to have a presence online. Digital Marketing Trends in Healthcare Designing a responsive website. SEO best practices across pages. Having a fine-tuned content marketing strategy. Making yo...

  It’s no secret that the healthcare industry is complex. With hundreds of laws, policies, and regulations, the wide range of potential professions and jobs, and daily developments in diagnosis, treatment, and medication, healthcare organizations have a lot to keep track of — and doing so thoroughly and professionally is absolutely vital to their success and the health of their patients. For example, a mistake in advertising can be detrimental to a company’s image, but a mistake in healthcare can result in serious injury or illness — and that does more than impact a company’s image. In fact, it can derail a healthcare company almost immediately and put them out of business. That’s why healthcare consultants are so valuable. Although becoming a healthcare consultant takes years of education, time, and skill development, it’s a position that’s crucial to the success of healthcare organizations across the globe. Keep reading to learn about what healthcare consulting entails, what make...

  With the rise of marketing software and paid advertising, it's no secret that social media platforms aren't only a place for mutual connection and sharing among strangers — they've also grown into a place where companies can build a brand.  Marketing campaigns on social media can expose companies to expansive audience members that could turn into leads.  In fact, LinkedIn, a social media platform for professional engagement, has 303 million monthly active users. Attracting an engaged audience on LinkedIn requires you to craft compelling content. But, if you don’t post your content at the right time, most of your followers will never see your updates.  So how do you figure out the  optimal time to post  for your specific audience? → Free Download: Social Media Calendar Template [Access Now] The truth is, there is no right answer. But you can use some research to make assumptions about the best times to post based on your audience. In the next section,...

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when social media has been a viable market strategy for much longer? Part of the reason was a lack of understanding about what social media is and how it integrated with current healthcare marketing efforts. Another part was a fear of how it affects patient privacy and compliance with regulations such as ...

  It’s no secret that the healthcare industry is complex. With hundreds of laws, policies, and regulations, the wide range of potential professions and jobs, and daily developments in diagnosis, treatment, and medication, healthcare organizations have a lot to keep track of — and doing so thoroughly and professionally is absolutely vital to their success and the health of their patients. For example, a mistake in advertising can be detrimental to a company’s image, but a mistake in healthcare can result in serious injury or illness — and that does more than impact a company’s image. In fact, it can derail a healthcare company almost immediately and put them out of business. That’s why healthcare consultants are so valuable. Although becoming a healthcare consultant takes years of education, time, and skill development, it’s a position that’s crucial to the success of healthcare organizations across the globe. Keep reading to learn about what healthcare consulting entails, what make...

  سفر کردن یکی از جذاب ترین فعالیت هایی محسوب می شود که بشر از ابتدا تا به امروز تجربه کرده است. ایده شما برای سفر ممکن است این باشد که یک هفته را در ساحل با آفتاب تابان بگذارنید و یا اینکه زمانی را در مناقطی با آب و هوا معتدل و طبیعتی سرشار از درخت و گیاهان متفاوت بگذارنید. ولی باید به شما بگوییم به جزء این نوع سفر، می توان به مقاصدی سفر کرد که آب و هوائی متفاوت با جاذبه های گردشگری خاص خود منطقه دارد. با توجه به اینکه ایران کشوری چهار فصل شناخته می شود و کلیه مناطق آن از قدمت تاریخی برخوردار است، می توان به سفری رفت که متفاوت از سفرهای قبلی ما باشد. استان کرمان که در ناحیه ای گرمسیری قرار دارد، دارای شهرستان هایی است هر یک بیش از دیگری جاذبه های گردشگری متحیر کننده ای دارند. شهرستان انار که از جمله این شهرستان ها است، قدمتی مربوط به قبل از اسلام دارد. همین موضوع باعث شده است آثار تاریخی متنوع و متعددی از دوران های تاریخی مختلفی در این شهر به جای مانده باشد که یکی از آنها خانه ابوالحسن خان است. در ادامه این محتوا می توانید اطلاعاتی در مورد این شهر اثر تاریخی کسب کنید. معرفی خانه ...