Healthcare

  نقشه و معرفی بخش های مختلف  مرداب سراوان برای عکاسی جای منحصر به فردی است و زیبایی غیر قابل وصفی دارد. در اطراف دریاچه سراوان پوشش گیاهی جنگلی زیادی وجود دارد. درختان اطراف دریاچه به دو دسته تقسیم بندی می شوند که دسته اول جز گیاهان خودرو است و شامل ممرز، بلوط، بید، بید مشک، آلوچه جنگلی، انجیلی و ... می شود. دسته دیگر از این درختان را با گذشت زمان در این پارک کاشته اند که می توان به درخت کاج تدا، سرو نقره ای و زربین اشاره نمود. در اطراف این دریاچه علاوه بر پوشش گیاهی می توان پرنده های زیادی را هم مشاهده نمود که شامل: کبک، قرقاول، دارکوب، جغد و حیواناتی مثل خرگوش و راسو می شوند. با خریدن بلیط هواپیمای رشت بدون هیچ دغدغه ای در کمتر از دو ساعت به این منطقه دسترسی پیدا خواهید کرد. این دریاچه با منظره زیبایی که دارد لحاظ نابی را برای گردشگران رقم خواهد زد.  برای تفریح می توانید با جاده هایی که در جنگل قرار گرفته است سراسر جنگل را ببینید و با رفتن به سمت شرق این جنگل به رودخانه سفیدرود خواهید رسید. که اطراف آن ها برای پیکنیک و تفریح بسیار مناسب است. امکانات تفریحی مناسبی در ط...

  A version of this post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. It’s maddeningly difficult to figure out what makes people love a brand. But that's what makes marketing fun, right? Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. → Free Guide: How to Build a Brand [Download Now]  And some brands have an advantage, which is why it’s maybe not surprising to see the Walt Disney Co. ranked as the most-loved brand in the world, according to a new (and fairly exhaustive) survey conducted by APCO Worldwide, a PR consulting firm. Who doesn’t love those cute cartoon figures? And who hasn’t had a good experience at a Disney park? But the APCO list does contain some surprises. For example: Yahoo, which most techies don’t respect very much, nevertheless ran...

  On select Fridays, I reward myself for completing another week by ordering coffee from my neighborhood's local Starbucks. Today, as usual, I went to the website to peruse the menu for something new to try. Unintentionally, I went down a rabbit hole exploring the website. I'm glad I did, though — When I was exploring, I noticed an "Education" link. Clicking this link led me to Starbucks's College Achievement Program. This initiative is done in partnership with Arizona State University, and offers benefits-eligible Starbucks employees the opportunity to go to college, tuition-free. Eligible employees can choose from 80 undergraduate programs and work out a schedule that's functional for them. Starbucks started the campaign to encourage college accessibility. Financial and educational commitments make it hard for students to finish their degree plans. To diminish some of the barriers that keep people from graduating, Starbucks initiated this plan in 2018 to bri...

  Medtech Marketing’s Secret Weapon We’re about to enter into one of the most important and fascinating spheres of marketing: the world of medical technology (medtech) marketing, where the marketing material and digital assets don’t just promote products and services, they help introduce devices and technologies that have the power to improve quality of life, advance the world of medicine, and save lives. This is a different part of the marketing world. One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study. The Power of the Case Study Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. They wa...

  Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by   Greystone   in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when social media has been a viable market strategy for much longer? Part of the reason was a lack of understanding about what social media is and how it integrated with current healthcare marketing efforts. Another part was a fear of how it affects patient privacy and compliance with regulatio...

  It’s no secret that the healthcare industry is complex. With hundreds of laws, policies, and regulations, the wide range of potential professions and jobs, and daily developments in diagnosis, treatment, and medication, healthcare organizations have a lot to keep track of — and doing so thoroughly and professionally is absolutely vital to their success and the health of their patients. For example, a mistake in advertising can be detrimental to a company’s image, but a mistake in healthcare can result in serious injury or illness — and that does more than impact a company’s image. In fact, it can derail a healthcare company almost immediately and put them out of business. That’s why healthcare consultants are so valuable. Although becoming a healthcare consultant takes years of education, time, and skill development, it’s a position that’s crucial to the success of healthcare organizations across the globe. Keep reading to learn about what healthcare consulting entails, what make...

  When it comes to marketing, the healthcare industry tends to lag behind others. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that decide how many healthcare organizations market their products, it can be scary. How do you adapt to changing marketing trends in such a heavily regulated industry? However, reaching and engaging with today’s tech-savvy patients and physicians means digital marketing is no longer optional for organizations in the healthcare space. It's a necessity. Download Now: Free Marketing Plan Template For instance, over 90% of healthcare patients source online reviews when looking for providers and professionals, so it's a good idea for healthcare industry participants to have a presence online. Digital Marketing Trends in Healthcare Designing a responsive website. SEO best practices across pages. Having a fine-tuned content marketing strategy. Making your...