Healthcare

  Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by   Greystone   in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when social media has been a viable market strategy for much longer? Part of the reason was a lack of understanding about what social media is and how it integrated with current healthcare marketing efforts. Another part was a fear of how it affects patient privacy and compliance with regulatio...

  It’s no secret that the healthcare industry is complex. With hundreds of laws, policies, and regulations, the wide range of potential professions and jobs, and daily developments in diagnosis, treatment, and medication, healthcare organizations have a lot to keep track of — and doing so thoroughly and professionally is absolutely vital to their success and the health of their patients. For example, a mistake in advertising can be detrimental to a company’s image, but a mistake in healthcare can result in serious injury or illness — and that does more than impact a company’s image. In fact, it can derail a healthcare company almost immediately and put them out of business. That’s why healthcare consultants are so valuable. Although becoming a healthcare consultant takes years of education, time, and skill development, it’s a position that’s crucial to the success of healthcare organizations across the globe. Keep reading to learn about what healthcare consulting entails, what make...

  When it comes to marketing, the healthcare industry tends to lag behind others. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that decide how many healthcare organizations market their products, it can be scary. How do you adapt to changing marketing trends in such a heavily regulated industry? However, reaching and engaging with today’s tech-savvy patients and physicians means digital marketing is no longer optional for organizations in the healthcare space. It's a necessity. Download Now: Free Marketing Plan Template For instance, over 90% of healthcare patients source online reviews when looking for providers and professionals, so it's a good idea for healthcare industry participants to have a presence online. Digital Marketing Trends in Healthcare Designing a responsive website. SEO best practices across pages. Having a fine-tuned content marketing strategy. Making your...

  افراد قدیمی که در این شهر زندگی کرده اند در مورد قبرستان پینه شلوار این گونه نقل کرده اند که این گورستان از قدیمی ترین گورستان های تبریز به شمار می رود، در روزگاران گذشته افرادی وجود داشتند که برای پیدا کردن گنج به کاوش در این قبرستان می پرداختند و ان را مورد هجوم قرار می دادند. زمانی که تصمیم گرفتید برای بازدید از این قبرستان ارزشمند بروید می توانید با مراجعه به مجله مستر بلیط تمامی اطلاعات مورد نیاز خود را به دست آورید. تاریخچه قبرستان پینه شلوار که قدیمی ترین گورستان موجود در تبریز است قدمت آن به قبل از اسلام بر می گردد، اما اطلاعات دقیقی از آن وجود دارد. باستان شناسان هنوز به نتایجی نرسیده اند که بتوانند حدس بزنند این قبرستان متعلق به چه سالی است، اما با وجود این با توجه به سنگ قبرهای قدیمی آن می توان گفت از قرن پنجم در این گورستان اجسادی را دفن کرده اند و حتی یکی از پادشاهان حکومت ایلکانی در این قبرستان دفن شده است. البته اسم روستا را در بعضی از کتاب های تاریخی و مذهبی مثل وقف نامه ربع رشیدی و تاریخ حبیب السیر آورده اند و این نشان دهنده تاریخ پر فراز و نشیب این گورستان ا...

  In March and April, when everything ground to a halt, I was a second-year fellow at Duke University working on my robotics training. They had to limit staffing to one trainee per OR, so residents covered the reduced caseload and fellows like me worked from home on research and remote tasks like reviewing patient charts. It was a very strange transition. I’d been going in early and staying late through years of college, med school, internship, residency, and fellowship, and then all of a sudden I had to figure out how to fill these quiet, no-structure, work-from-home days.   On the positive side, I got to stay home and spend more time with my 9-month-old daughter than I ever thought would be possible. The downside was the aimlessness, which felt very stressful. I returned to Duke in May and finished my fellowship in mid-August, and then we moved to Gainesville, Florida, where I’ve been settling into new positions at University of Florida and the VA Medical Center during ...

  Burnout has always been a concern in medicine, and that concern has been amplified by the added stress of COVID-19. Many months into an unpredictable and distressing situation, we have both hung on to our mental health and professional passion by seeking out strategies that work for us. We offer them in two perspectives: veteran and relative newcomer.   Dr. Lipkin: A Veteran’s Perspective When lockdown began in March, we slowed down my practice for about 6 to 8 weeks, and then returned to full pre-COVID levels. It feels like the uncertainty has affected me most, since it has not been clear if and when things will get substantially better. Everyone is both experiencing and projecting persistent anxiety, stress and uncertainty. Isolation is a problem as well. I no longer have the time or ability to sit down with colleagues and vent over a beer, which was an outlet I counted on to mitigate burnout. At the same time, on a more concrete level, the pandemic has made everythin...

  As Black History Month 2020 draws to a close, the Health Foundation’s Head of Improvement Programmes, Daphne Amevenu, reflects on the importance of taking time to celebrate black people’s essential contribution to health and care in the UK. The Health Foundation exists to bring about better health and health care for everyone in the UK. To do that, we seek to understand all aspects of what affects a person’s health and the impact of every part of our health care system. I’ve been pleased to see the Foundation invest energy and time over the past 3-and-a-half years in projects seeking to tackle health inequalities. This work has been particularly important during the current pandemic and the Foundation has published some much needed analysis of the impact of COVID-19 on black and minority ethnic communities. Since 2019, I’ve been leading work across the Foundation to embed the values of diversity and inclusion within our organisation, reflecting our commitment to protect and ...

  The COVID-19 pandemic has put enormous pressure on our health care system and local public health response. However, a sometimes overlooked ‘front line’ in this public health emergency is the work of charities who support those facing both the direct health impacts of COVID-19 and the indirect consequences of the pandemic, including unemployment, poverty and mental health issues. Many charities are trying to support communities while also coming under increasing operational and financial pressure themselves. Using data to understand capacity and need during the COVID-19 crisis Access to good quality data during this crisis is enabling public health and health care professionals to understand system capacity and local need in an evolving context, and to make effective decisions. But when it comes to data, charities and funders vary hugely in their abilities and aspirations to access and use data, either their own or from official sources. At NPC, we support charities and fund...

  With the second wave of coronavirus (COVID-19), it’s easy to focus on urgent needs and forget long-term plans in the NHS, such as   expanding integrated working across health and social care . Community multidisciplinary teams (MDTs) bring together different health and care professionals to discuss and plan the care of individual patients. Their aim is to provide more proactive, personalised and holistic care and thereby improve the timeliness, flexibility and suitability of people’s care – as well as, in the process, reducing preventable hospital admissions. The evidence about the impact of MDTs indicates that, although they may improve patients’ satisfaction and experience of care, they may not reduce – and may even increase emergency hospital use. This latest finding seems counterintuitive, given the experience of patients, and has sparked seminars and publications on the topic. The Extensive Care Service (ECS) and Enhanced Primary Care (EPC)...