Posts

Showing posts from February, 2021

5 Best Practices for Creating Sales Aids That Get Results

  Sales is, in large part, the art of capturing and keeping attention. You can't convert leads or land deals if prospects don't notice you, and once they do, you need to keep them interested. You need to be able to convey the benefits of your product concisely, compellingly, and convincingly to really keep them on board. Free Download: Sales Plan Template Any resource that can help with that process could be huge, and there's one you might not have heard of — depending on your industry. I'm talking about sales aids. What are sales aids? Sales aids are resources sales reps distribute to prospects to offer product information or enhance sales presentations. Sales aids are visual in nature, generally supported by concise copy, and often presented in face-to-face meetings. Some are as simple as individual slides, while others are more interactive. Sales aids are most commonly associated with healthcare and pharmaceutical sales, but the concept isn't necessarily specific...

The Ultimate Guide to Wellness at Work

  There's a lot of buzz around "workplace wellness" in the HR industry recently, and for good reason. The modern day work environment, with long periods of sitting, quick takeout meals in-between meetings, and computer screen eye strain, isn't conducive to the mental and physical well-being of your employees. Having happy and healthy employees has proven to result in better productivity, lower healthcare costs, and less turnover. A wellness plan is a critical strategy for making employees happier, which will ultimately improve your company's bottom line. Download our complete workplace productivity guide here. But if you've got a tight budget and limited resources, a wellness program might seem inconceivable at the moment.  In actuality, wellness programs can save you money in the long-run -- in fact, Health Affairs found every $1 invested in wellness programs saves $3 in healthcare costs for corporations. Additionally, there are plenty of cost-effective ways ...

Digital Marketing Trends in Healthcare You Should Know About

  When it comes to marketing, the healthcare industry tends to lag behind others. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that decide how many healthcare organizations market their products, it can be scary. How do you adapt to changing marketing trends in such a heavily regulated industry? However, reaching and engaging with today’s tech-savvy patients and physicians means digital marketing is no longer optional for organizations in the healthcare space. It's a necessity. → Download Now: Free Marketing Plan Template For instance, over 90% of healthcare patients source online reviews when looking for providers and professionals, so it's a good idea for healthcare industry participants to have a presence online. Digital Marketing Trends in Healthcare Designing a responsive website. SEO best practices across pages. Having a fine-tuned content marketing strategy. Making yo...

ضرابخانه گنجعلی خان

Image
 به نقل از وبلاگ Healthcare   کرمان وسیع ترین استان ایران به شمار می رود که در جنوب شرق کشور واقع شده است و تاریخی به غایت پربار دارد. شواهد تاریخی به دست آمده و کاوش های باستان شناسی اثبات می کنند قدمت ناحیه به دوره هخامنشیان باز می گرددد. هرچند مهم ترین جاذبه های شهر قلعه دختر و قلعه اردشیر، از حکومت باستانی اشکانی حکایت می کنند؛ مطالعات بر روی دیگر آثار مکشوف نشان می دهد که این شهر در عصر ساسانی نیز بسیار آباد، قدرتمند و پر آوازه بوده است. شکوه و عظمت منطقه پس از ورود اسلام به ایران نیز، همچنان ادامه یافته و استوار به حیات خود ادامه داده است، در کتب تاریخی بسیاری بر درستی این مطلب تاکید کرده اند. در دوره ای که صفویان قدرت را به دست گرفتند، آبادانی نیز سرعت یافت. مجله مستر بلیط این بار به سراغ معرفی یکی از درخشان ترین آثار معماری کهن سرزمین مان، ضرابخانه گنجعلی خان رفته است پس برای آشنایی کافی با این مجموعه تا انتهای مقاله را دنبال کنید. تاریخچه شاه عباس صفوی پس از به دست گرفتن حکومت مرکزی به دنبال گسترش متصرفات خود، کرمان را نیز ضمیمه قلمرو خویش گرداند. او به سرعت یکی از ...

15 Great WordPress Themes for Doctors

Image
  WordPress Themes allow users to change the look and functionality of a WordPress website without changing the code or site contents. It is designed using WordPress standards with structured PHP, HTML, and CSS. Here is a collection of  WordPress themes for doctors  who introduce themselves to their clients through the internet. These websites help patients feel at ease with their doctors and their corresponding workplaces. All these themes contribute to premium quality and highly customizable layouts that allow for creating unique and professional websites with attractive designs. Top Themes for Doctors & Medical Practice Professionals #1 - Medicare Medicare is a medical and health WordPress theme exclusively for doctors, psychologists, dentists, clinics, and physiatrists. It is an attractive, multipurpose, and responsive WordPress medical and health theme. With the help of Medicare, you can make sophisticated, modern websites without any code. It has features like R...

10 Examples of Brilliant Healthcare Marketing

  Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just   get  their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. Click here to take inspiration from the best marketing and ad campaigns we've ever seen. Sure, the medical industry may have once been considered a slow adopter to the world of inbound marketing, but it's safe to say that these 10 examples of healthcare marketing are making up for lost time. 10 Examples of Brilliant Healthcare Marketing 1. Carilion Clinic Campaign:  #YESMAMM Several years ago, in order to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia's Roanoke Valley started the "Yes, Mamm" campaign. This campaign used the #YESMAMM hashtag to answer common breast cancer questions in a Twitterchat. It also drove traffic to the...

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Image
  How often should you post to your social media accounts? For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you  could  be posting and how much you  should  be posting. Marketers need actionable, tailored insight to improve their social strategy, and that’s not easy to come by. There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. → Free Download: Social Media Calendar Template [Access Now] So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below.  You can also click the links below to jump to individual verticals: Real Estate Marketing Services Software / Tech Hardware Nonprofit / Education Business / Financial Services Healthcare Consumer Goods / R...