5 Best Practices for Creating Sales Aids That Get Results
Sales is, in large part, the art of capturing and keeping attention. You can't convert leads or land deals if prospects don't notice you, and once they do, you need to keep them interested. You need to be able to convey the benefits of your product concisely, compellingly, and convincingly to really keep them on board. Free Download: Sales Plan Template Any resource that can help with that process could be huge, and there's one you might not have heard of — depending on your industry. I'm talking about sales aids. What are sales aids? Sales aids are resources sales reps distribute to prospects to offer product information or enhance sales presentations. Sales aids are visual in nature, generally supported by concise copy, and often presented in face-to-face meetings. Some are as simple as individual slides, while others are more interactive. Sales aids are most commonly associated with healthcare and pharmaceutical sales, but the concept isn't necessarily specific...