How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

 How often should you post to your social media accounts?

For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.

Marketers need actionable, tailored insight to improve their social strategy, and that’s not easy to come by. There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific.

→ Free Download: Social Media Calendar Template [Access Now]

So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below. You can also click the links below to jump to individual verticals:

  1. Real Estate
  2. Marketing Services
  3. Software / Tech
  4. Hardware
  5. Nonprofit / Education
  6. Business / Financial Services
  7. Healthcare
  8. Consumer Goods / Retail / Ecommerce
  9. Manufacturing

1) Real Estate

How much do they post? 

The real estate industry, above all other industries in our report, posts the most.

It makes sense, since the real estate industry has constant inventory changes. The more houses there are to sell, the more posts are necessary to help move the inventory. Here’s how the real estate industry breaks down when you look at posts per week:

89

2015smbr-posts-real-estate

Where and what are they posting?

If a real estate company is going to post anything to social media, they’re likely to do it on Facebook. If they're posting more than once a week, real estate companies are more likely to publish to Twitter so they don't spam their fans.

You’ll also notice that of the companies that publish less than once a week, 48% include an image in their post -- this really speaks to the strategy they employ as part of the real estate industry. You have to fall in love with the pictures of the house first before you tell your real estate agent you want to see it, so real estate marketers really focus on posting visual content (even if they aren't posting that often).

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