Healthcare

  Have you ever wondered how your email results compare to those in your industry? Or perhaps, what kind of open rates should you expect? Is your click rate above or below the industry average? Email deliverability is hard and there isn't always a good way to know how you are doing or how to improve. This benchmark data is really valuable because it gives you a reference for how well you're doing — and some indication of how to improve. Download Now: Email Marketing Planning Template  Email Marketing Benchmarks Email marketing benchmarks provide you with useful information about the health of your email sends. Benchmarks allow you to see how your specific campaigns compare to the standards of your individual industry (Surprise! Each industry has different benchmarks). In turn, you can discover opportunities to improve your email strategy and work on achieving even better results.   Below, we’ll look at email benchmarks for various industries and provide resources for how ...

  Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by   Greystone   in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook account at the very least. Why so late, though, when social media has been a viable market strategy for much longer? Part of the reason was a lack of understanding about what social media is and how it integrated with current healthcare marketing efforts. Another part was a fear of how it affects patient privacy and compliance with regulatio...

  When it comes to marketing, the healthcare industry tends to lag behind others. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that decide how many healthcare organizations market their products, it can be scary. How do you adapt to changing marketing trends in such a heavily regulated industry? However, reaching and engaging with today’s tech-savvy patients and physicians means digital marketing is no longer optional for organizations in the healthcare space. It's a necessity. Download Now: Free Marketing Plan Template [Get Your Copy] For instance, over 90% of healthcare patients source online reviews when looking for providers and professionals, so it's a good idea for healthcare industry participants to have a presence online. Digital Marketing Trends in Healthcare Designing a responsive website. SEO best practices across pages. Having a fine-tuned content marketing strat...

  یکی از فعالیت هایی که افراد بسیاری به آن علاقه دارند سفر کردن است. افراد در سفر کارهای مختلفی را انجام می دهند، که یکی از آنها دیدار از آثار تاریخی، که در منطقه ای که به آن سفر کرده اند قرار دارند، است. بسیاری از افراد هم هستند که تنها به خاطر دیدار از آثار تاریخی به سفر می روند. به این نوع سفر، گردشگری تاریخی می گویند. امروزه آثار باستانی، تاریخی و جاذبه های فرهنگی، عوامل مهمی در جذب گردشگری به شمار می روند، چرا که آثار باستانی و کهن هر جامعه ای معرف فرهنگ خاص همان منطقه و دارای ویژگی ها و ارزش هایی در خور توجه همان مملکت و مرز و بوم است. این آثار دارای ارزش های معنوی بسیار زیاد برای آن قوم و جاذبه ای برای دیگران محسوب می شوند و در نتیجه باعث جلب و جذب دیگران برای بازدید و شناخت آن جاذبه ها و آثار می شود. یکی از شهرهستان های ایران که دارای آثار تاریخی زیادی است و دیدار از آنها خالی از لطف نیست شهرستان مهر در استان فارس است. این شهر دارای آثار تاریخی زیادی است که یکی از آنها حمام وراوی نام دارد و در این قسمت از مجله مستر بلیط در مورد آن صحبت می کنیم. معرفی حمام وراوی حمام های قد...

  The COVID-19 pandemic couldn’t have come at a better time for virtual reality.  It has caused many workers to work remotely, introducing many workers to collaborative tools like Slack or Microsoft Teams and even more to video platforms like Zoom or Skype.  But we’re just beginning to understand what collaboration could look like — such as virtual reality (VR). As  CNBC  noted: “Virtual reality is booming in the workplace amid the pandemic.”  Even a pre-pandemic Perkins Coie survey, done for the XR Association, predicted an explosion of immersive technologies like VR, augmented reality (AR), and mixed reality (MR).   Elizabeth Hyman, President of XRA, said: “We are at the precipice of an integration of XR technology that will transform businesses and society for the better.”   The report expected healthcare to be the industry most impacted by immersive technologies (outside of gaming/entertainment). Take VR-start-up ...

Last week I wrote about, well, how awful social media has become, so this week it’s nice to write about pretty much the opposite: Wikipedia turned twenty last Friday (January 15).  In person years that’s not even old enough to buy alcohol, but in Internet years that makes it one of the grand old masters, like Google or Amazon.  Wikipedia is one of the most visited Internet destinations, with its 55+ million articles, in 300+ languages, getting some 10b+ views per month.  It is something that, by all rights, shouldn’t exist, much less be successful.  A non-profit, volunteer written/edited, online encyclopedia?  An online resource widely trusted for its objective, generally accurate articles in a world of fake news?  As the joke goes, it’s good that it works in practice because it does not work in theory. That’s sort of the opposite of our healthcare system: it’s good that it works in theory, because it sure doesn’t work in practice. Wikipedia works...

  Tomorrow we are taking a break from #THCBGang. Don’t worry it’ll be back with a vengeance next week. Instead, Jess DaMassa & I will host a new show “ Health Tech Deals ” on Clubhouse So please join Jess and me in  The Health Care Blog ’s room for “Gossip, analysis & Sh!talking about digital health funding”. Tomorrow, Apr 8 at 1:00 PM PDT – 4pm ET on @joinClubhouse. Join us! (And if you need an invite to Clubhouse, let me know) And it’ll be on our podcast channel (Apple/Spotify) from Friday —  Matthew Holt https://mrbilit.com/mag/

  Clarify Health has linked (but anonymized) data on about 300m Americans, including their claims, lab, (some) EMR data and their SDOH data. They then use it to help providers, plans and pharma figure out what is going on with their patients, and how their doctors et al are behaving. CEO Jean Drouin, a French-Canadian who incidentally at one point ran strategy for the NHS in London, explained to me what Clarify does, how it’s going to help improve health care, where these data products are going next–and why they needed to raise $116m in March to build it out. Jean thinks about creating a single source of truth, and I asked him a couple of tricky questions about whether his customers would want to know the answer. A fascinating discussion. (Full transcript below) Matthew Holt: Hi, Matthew Holt here with another THCB Spotlight. And I’m with Jean Drouin, who has a French Canadian name, but is an American who’s lived in London–a bit like me–who is the CEO of Clarify Health. So Jean, C...

  A while back I was able to completely stop my  mastocytosis patient’s chronic hives , which the allergist had been unable to control. I did it with a drug that has been on the market since 1969 and is taken once a day at a cost of 40 cents per capsule at Walmart pharmacies. Hives are usually treated with antihistamines like diphenhydramine (Benadryl). My super drug has a 24 hour duration of effect and is about 800 times more potent than diphenhydramine, which has to be taken every fours hours around the clock. Histamine is involved in allergic reactions, but it also plays a role in stomach acid production. The allergic response happens mostly through stimulation of Histamine 1 receptors and the stomach acid output is regulated mostly via Histamine 2 receptors. Typical antihistamines are blockers of the H1 receptor, or binding site; they don’t do anything except sit there and prevent the real histamine from attaching and starting the allergic chain reaction. While d...

  Last year I was heading to a meeting on a Fortune 500 business campus and stumbled upon a bake sale. It was odd to see someone selling cupcakes and breads on the grounds of a major corporation, so I inquired. As it turns out, Judy, an employee, was selling baked goods to finance her insurance deductible for spinal fusion surgery.  “ Is this what our system has come to ?” I asked myself, “ Fundraisers for fusions?”  If so, our health system is broken. No matter how you slice it, Americans spend more on healthcare than any other advanced economy, with households responsible for 28% of that spend according to CMS. The Affordable Care Act (ACA) attempted to address long-standing deficiencies inherent in our fractured healthcare system. However, creating an insurance marketplace hasn’t solved the problem of affordability or the reality of limited access to quality providers. The concept is great, but without private sector buy-in it will never succeed. President Biden i...

A couple years ago I wrote about how healthcare should take customer experience guru Dan Gingiss’s advice: do simple better.  Now new research illustrates why this is so hard: when it comes to trying to make improvements, people would rather add than subtract.  That, in a nutshell, may help explain why our healthcare system is such a mess. The research, from University of Virginia researchers, made the cover of last week’s  Nature , under the catchy title  Less Is More .  Subjects were given several opportunities to suggest changes to something, such as a Lego set-up, a geometric design, an essay or even a travel itinerary.  The authors found: “Here we show that people systematically default to searching for additive transformations, and consequently overlook subtractive transformations.” In the Lego picture here, for example, when asked how to strengthen the upper platform, most people wanted to add new columns, instead of simply r...

  A “frozen shoulder” can be manipulated to move freely again under general anesthesia. The medications we use to put patients to sleep for such procedures work on the brain and don’t concentrate in the shoulder joints at all. An ingrown toenail can be removed or an arthritic knee can be replaced by injecting a local anesthetic – at the base of the toe or into the spine – interrupting the connection between the body and the brain. An arthritic knuckle can stop hurting and move more freely after a steroid injection that dramatically reduces inflammation, giving lasting relief long after any local anesthetic used for the injection has worn off. The experience of pain involves a stimulus, nerve signaling and conscious interpretation. Our brains not only register the neurological messages from our sore knees, shoulders, snake bites or whatever ails us. We also interpret the context or significance of these pain signals. Giving birth to a long awaited first baby has a very different emo...