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Showing posts from May, 2021

How to Fire Someone

  Inform the human resources team. Set up a meeting with the employee. Lead with the bad news. Reference previous performance goals. Keep your explanation short but specific. Listen and repeat your decision. Provide continued healthcare paperwork and related next steps. Thank the employee for their services and wish them luck. 1. Inform the human resources team. Having made the decision to let someone go, review the employee handbook first. Make sure your grounds for termination are in line with company policy and that you're ready to inform the right people beforehand. Usually, the first people you notify of a firing are  human resources  (HR) and  legal . Both teams will explain how to terminate the employee, and inform IT and security so they can disconnect the employee's office equipment after they leave. Work with HR to calculate final compensation and/or severance, and collect all documentation and paperwork you'll need for the employee's departure (we'll go ...

6 Examples of Bad to Terrible Customer Service (& How Your Team Can Do Better!)

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  Most businesses would agree that   customer service   plays a key role in a company's growth and development. However, how the organization chooses to approach their customer service can significantly vary for each industry. There's no one-size-fits-all blueprint for delivering excellent customer service and sometimes brands fall short when trying to improve their customer's experience. Some customer service blunders are easy to understand, others leave customers shaking their heads and wondering what the company was thinking in the first place. While these interactions are often worth a few good laughs, these extreme cases of bad customer service occur much more often than one may think. In fact, in the next section, we collected a list of some of the most common examples of bad customer service that businesses will want to be aware of. → Download Now: How to Be a Great Customer Support Rep Stories of Poor Customer Service No company is perfect, and every business is g...

9 Important Elements to Include in Your Employee Handbook

 An employee handbook is a critical document for setting clear expectations for new employees, providing policies for all employees to follow, and making it easier for you know how to deal with problems with your employees when they arise. Among other things, your employee handbook should cover everything from dress code and vacation days to your code of conduct and nondiscrimination policies. Additionally, it should set the tone for what it's like to work at your company -- your employee handbook isn't just a list of "what not to do". It's also a chance to express your company mission statement, and workplace culture. For instance, maybe you want to allow for casual dress Friday's, to provide your employees the opportunity to feel more comfortable before the weekend. This is an exciting employee benefit, and one you should clearly outline. Here, we'll cover the nine elements you must include in your employee handbook in an employee handbook template, and ...

مسجد جامع نائین

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  همواره از مساجد به عنوان مکان هایی برای ارتباط با ملکوت و کسب آرامش درون یاد شده، اما گذشت زمان، آنها را به جاذبه هایی تاریخی نیز تبدیل کرده است که هر ساله توجه بسیاری از گردشگران و علاقه مندان به تاریخ و فرهنگ ایران اسلامی را به خود جلب می کنند. یکی از قدیمی ترین مساجد ایران، مسجد جامع نائین است که به نام های مسجد جمعه و مسجد علویان نیز شهرت دارد و به دلیل دارا بودن سبک معماری جالب و منحصر به فرد، از اهمیت زیادی برخوردار است. این جاذبه دیدنی، در استان اصفهان و در شهر کویری نائین واقع شده که دارای آب و هوایی گرم و خشک است. اگر می خواهید به شهر تاریخی نائین سفر کنید و تمایل دارید از این بنای نفیس بازدید به عمل آورید، به شما توصیه می کنیم در ادامه با مجله مستر بلیط همراه باشید تا بتوانید اطلاعات مفید و جالبی در مورد آن کسب کنید. تاریخچه مسجد جامع نائین بر اساس تحقیقات باستان شناسان، قدمت مسجد جامع نائین به نیمه دوم قرن سوم هجری قمری باز می گردد. برخی نیز بنای اولیه آن را منسوب به دوران حکومت عمر بن عبدالعزیزخلیفه هشتم اموی می دانند. نقشه و معرفی بخش های مختلف این بنا با وجود سادگی...

What is the purpose of healthcare?

 This piece was written in advance of the 2014 Skoll World Forum on Social Entrepreneurship. View the entire advance series and subscribe here to watch the live-stream April 9-11 from Oxford, England. Access to healthcare has become one of the defining issues of our time. While in many countries the fundamental challenge is how to provide basic healthcare services and deliver essential vaccinations, in the United States healthcare has become a political football where Congressional leaders fight about who should get health insurance and who should pay for it. What's missing from these discussions is a more fundamental question: what is healthcare for? We are learning that our health is highly dependent on the social and environmental conditions in which we live and work. Air pollution, chemical exposure, poor quality food and poverty are all more predictive of health outcomes than our genetic makeup. Yet our healthcare system has largely ignored these factors when delivering health...

Reclaiming Health Care’s Fundamental Purpose

 In his powerful plenary session speech at the 2017 IHI National Forum, Dr. Don Berwick mentioned untamed chronic illness, inadequate patient safety, insufficient investment in disease prevention and the social determinants of health, high costs, over-emphasis on technology, and too little joy in work. His conclusion: “Our care is not fit for use.” “We need,” he stated, “a fundamentally different system.” I agree. I am a business school professor who believes that striving to make American health care more “businesslike” squashes its soul. The fundamental purpose of health care is to enhance quality of life by enhancing health . Commercial businesses focus on creating financial profit to support their valuation and remain viable. Health care must focus on creating social profit to fulfill its promise to society. Yes, health care needs to be efficient and productive and earn a sufficient margin to continue to serve and to improve. But when financial metrics rule the day in health ca...

What Does Health Care Mean To You?

 Are you your home’s “chief medical officer”? If you’re a woman, your answer is probably yes. Women don’t just make 80% of the purchasing decisions at home; they also make up about 70% of the health care workforce. So what does health care mean to you? A woman’s active role in the health of her family, in her community, and at her workplace—especially if she works in health care—literally keep our world going. Family Focused Dr. April Hartman, division chief of pediatrics and adolescent medicine at the Children’s Hospital of Georgia, grew up in a home where her family couldn’t afford to go to the doctor. “We lined up with the other neighborhood kids to get our vaccines at the health department as we picked up our government cheese block, and if we got sick, we just kept going,” she said. “In case of emergency, we used the ED. If something hurt, we were taught to ‘Stop whining!’” The first doctor she remembers seeing was the one who diagnosed her father with renal cancer. He didn’t ...

Renavatio Healthcare Communications

  Renavatio Healthcare Communications's business model supports the early development, prelaunch, launch and later lifecycle phase marketing of specialty pharmaceutical, biologic and medical technology brands. It offers strategic, scientific and multichannel advertising services, including brand strategy and positioning, creative brand concepts, advertising and promotional materials, customer education materials, sales force execution blueprints and interactive media and videos. 2013 Agency 100 Rank:  79 3-year Growth:  63% Year Founded:  2007

4 Truths Healthcare Providers Need to Know About Content Marketing

  Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication. This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. But there is a cure.  Though Healthcare Marketing isn't easy, reaching your audience through content marketing has never been easier. According to Pew Research, about 72 percent of internet users searched online for health information within the past year. Additionally, Healthcare is the second most-searched-for service online. With so many people seeking expert healthcare information, and so many channels and platforms at your fingertips, converting prospects into champions for your organization online is highly po...

Digital Marketing Trends in Healthcare You Should Know About

  When it comes to marketing, the healthcare industry tends to lag behind others. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that decide how many healthcare organizations market their products, it can be scary. How do you adapt to changing marketing trends in such a heavily regulated industry? However, reaching and engaging with today’s tech-savvy patients and physicians means digital marketing is no longer optional for organizations in the healthcare space. It's a necessity. Download Now: Free Marketing Plan Template [Get Your Copy] For instance, over 90% of healthcare patients source online reviews when looking for providers and professionals, so it's a good idea for healthcare industry participants to have a presence online. Digital Marketing Trends in Healthcare Designing a responsive website. SEO best practices across pages. Having a fine-tuned content marketing strat...

باغ نشاط لارستان

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  تاریخچه باغ نشاط لارستان تاریخچه و قدمت باغ نشاط به قرن 12 و دوره افشار مربوط می شود و در دوره صفویه، از آن به عنوان مرکز حکومت لارستان استفاده می کرده اند. سرانجام نیز این باغ فوق العاده در تاریخ 17 مرداد 1382، جزء فهرست آثار ملی ايران قرار گرفت و هر ساله گردشگران خارجی و ایرانی زیادی از سراسر جهان، با خرید بلیط هواپیما لارستان ، به دیدن آن می روند. نقشه و معرفی بخش های مختلف باغ نشاط لارستان در واقع مجموعه ای از عمارت و باغ است که هر دو آن ها به نام نشاط مشهور هستند. عمارت نشاط از ساختمان‌ های گوناگونی تشکیل شده است و همان طور که گفته شد، در دوران صفویه محل استقرار حاکم لارستان بوده است. در کل مساحت باغ زیبای نشاط، حدود 1 هکتار است و در آن درختان نخل و کنار بسیار زیبایی وجود دارد.‌ عمارت اصلی این باغ، نیز در سه طبقه ساخته شده است و ابعاد قصر، 135 × 35 متر است. ایوان این بنا تقریبا حدود 2.5 متر ارتفاع دارد و در دو طرف آن درب های چوبی قدیمی به چشم می خورد. در وسط سقف شاه ‌نشین عمارت نشاط، یک نور گیر به صورت هشت ضلعی دیده می شود که آن را برای تهویه هوای زیرزمین و نورگیری، ساخته ان...

7 Essential Metrics Healthcare Marketers Need to Focus On

 When we talk about data analytics and measuring ROI, there are several standards that we use to categorize success—website visits, number of new contacts and revenue gains or losses. These are all helpful metrics and should be taken into consideration in any marketing report. However, there are loads of different ways to measure success in digital marketing, and success looks different from industry to industry—particularly in the healthcare industry. If you’re in healthcare, the majority of your marketing efforts are likely focused on gaining and keeping new patients. In order to effectively evolve your digital marketing strategy over time, your data analysis should also focus on customer (patient) acquisition and retention. Here’s a breakdown of the top 7 metrics you should be analyzing on a regular basis. 1) Patient Acquisition Cost This is probably the most relevant metric, as your whole marketing budget will be based around this number. How much does it cost to acquire a new ...

Digital Marketing Trends in Healthcare You Should Know About

 When it comes to marketing, the healthcare industry tends to lag behind others. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that decide how many healthcare organizations market their products, it can be scary. How do you adapt to changing marketing trends in such a heavily regulated industry? However, reaching and engaging with today’s tech-savvy patients and physicians means digital marketing is no longer optional for organizations in the healthcare space. It's a necessity. → Download Now: Free Marketing Plan Template For instance, over 90% of healthcare patients source online reviews when looking for providers and professionals, so it's a good idea for healthcare industry participants to have a presence online. Digital Marketing Trends in Healthcare Designing a responsive website. SEO best practices across pages. Having a fine-tuned content marketing strategy. Making your website Google-friendly. Including...

10 Examples of Brilliant Healthcare Marketing

 Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. Click here to take inspiration from the best marketing and ad campaigns we've ever seen. Sure, the medical industry may have once been considered a slow adopter to the world of inbound marketing, but it's safe to say that these 10 examples of healthcare marketing are making up for lost time. 10 Examples of Brilliant Healthcare Marketing 1. Carilion Clinic Campaign: #YESMAMM Several years ago, in order to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia's Roanoke Valley started the "Yes, Mamm" campaign. This campaign used the #YESMAMM hashtag to answer common breast cancer questions in a Twitterchat. It also drove traffic to the Carilion Clinic websi...